COURSE NAME: Social Media for Small Business & Bloggers
DURATION: 2/3 Days per Week for 8 Weeks (2 months)
QUALIFICATION: Certificate of Completion in Social Media Marketing
CANDIDATES: Those looking to enhance their skills
PREREQUISITES: ShS. No experience required.
About the Course
This practical course empowers small business owners and bloggers to harness the power of social media to grow their brand, attract customers, and create engaging online content. Participants will learn to develop a social media strategy, create posts that convert, and measure success using analytics — all through hands-on exercises, real-life case studies, and guided projects. Below is a list of specific topics covered on this course:
Week-1:Â Introduction to Social Media Marketing
Week-2: Crafting Your Brand Voice & Audience Persona
Week-3: Content Creation & Storytelling
Week-4:Â Social Media Strategy & Content Calendar
Week-5:Â Platform-Specific Best Practices
Week-6: Engagement, Growth & Community Building
Week-7: Advertising & Analytics
Week-8:Â Personal/Business Project Presentation
Your Instructor
SM Instructor
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